A research chemist by training, David specialises in innovative methodologies, and qual/quant hybridisation, geared to reach the heart of business questions and uncover the ‘unknown unknowns’.
During his career, David has developed a range of unique research approaches to resolve common insights limitations in a range of fields including opportunity evaluation and modelling, behavioural mapping and care pathway exploration.
David believes in challenging the research to deliver beyond the brief and providing clients with a personable and personal commitment to their research.
In his spare time, David enjoys listening to audiobooks and eating chocolate in quiet corners of busy rooms.
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